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Senior Brand Manager - Instants Brands

Marketing Maidenhead Full-time United Kingdom

Job Description

We’re looking for a creative, and strategically-minded Senior Brand Manager to lead the brand equity and communications agenda across our iconic instant coffee portfolio—Kenco, L’OR, and Douwe Egberts. This is a pivotal role within the Instants team, focused on shaping the future of our brands and driving cultural relevance, consumer connection, and commercial impact.

 

Key Accountabilities

  • Lead Brand Communication Strategy - Own and evolve the long-term communication model, balancing purpose-led storytelling with product news to drive equity and growth.
  • Drive Cultural Relevance - Elevate our campaigns to resonate deeply with consumers, embedding our brands in culture and conversation.
  • Champion Consumer Recruitment - Develop strategies to engage the next generation of coffee drinkers, ensuring our brands remain relevant and loved.
  • Social & Influencer Leadership - Build and execute a compelling social and influencer strategy that amplifies brand voice and drives engagement.
  • Parkrun Partnership Activation - Take our Parkrun partnership to the next level through experiential marketing, sampling, and community activation.
  • Shopper Marketing Innovation - Deliver disruptive shopper campaigns that connect brand equity with conversion, working closely with the commercial and customer teams.
  • Brand Identity & Governance - Be the custodian of brand identity, ensuring consistency and distinctiveness across all consumer touchpoints.
  • Cross-Functional Collaboration - Partner with global and local teams to deliver integrated campaigns, aligning with commercial priorities and unlocking synergies across functions.

Qualifications

Working at JDE Peet’s is hands-on, giving you an opportunity to leave your mark. We are a fast-paced company on a mission. Our focus demands high-energy people who think fast and act quickly. If you have the courage and confidence to venture into new cultures & territories, and you're brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE Peet’s.

 

For this role as a Senior Brand Manager we’re looking for a strategic, creative, and commercially-minded marketer with the following experience and capabilities:

  • Strong FMCG brand management experience with a proven ability to define and deliver long-term strategies that build equity, relevance, and growth.
  • Excellent creative judgement and storytelling ability, able to lead and develop culturally resonant campaigns through agency partnerships.
  • Demonstrated success in developing and executing social and influencer strategies that drive engagement and measurable impact.
  • Experience in delivering disruptive shopper marketing and in-store activation that connects brand love with conversion.
  • Ability to translate insights into action, recruit new audiences, and stay ahead of market and cultural trends.
  • Skilled in cross-functional collaboration, stakeholder alignment, and project leadership bringing energy, curiosity, and a growth mindset.

Additional Information

Your application at JDE Peet's
If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.

#li-hybrd

Company Description

Company Description

Who we are?

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Kenco, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!

Find out more at http://careers.jdepeets.com

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