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e-Commerce CRO Specialist

E-Commerce Utrecht Full-time Netherlands

Job Description

To start with, the position of CRO Specialist sits comfortably in the e-Commerce Consumer Experience Team within the Global Sales department. An incredibly diverse team that helps each other learn, grow and develop. Just how we like it! As a CRO Specialist you will be asked to design and execute data-driven experiments that improve conversion rates, and to analyze user behavior and funnel performance to uncover actionable insights. For this, we don’t just need you to be a knowledgeable professional but also strongly rely on your interpersonal skills as well as your drive for success. Know that you’ll have a crucial role in creating and protecting the impact we look for in our value chain. With this said, we like you to take responsibility over the following tasks:

  • Run A/B tests and multivariate tests, experiments – scheduling and operations.
  • Interpret test results into actionable insights and share recommendations with stakeholders.
  • Analyze user behavior and funnel performance using tools like FullStory, GA4, and Airtable dashboards.
  • Identify optimization opportunities based on quantitative and qualitative insights.
  • Formulate clear hypotheses and define success metrics for each experiment.
  • Partner with the designer and the developer to ensure A/B tests are executed accurately in SiteSpect.
  • Monitor experiment data and performance impact of experiments and report findings.
  • Maintain A/B test backlog and prioritization using scoring frameworks.
  • Maintain structured documentation of tests, outcomes, and learnings.
  • Act as an owner for the tools related to CRO field.

 

Additional responsibilities:

  • Own the analytical CRO program.
  • Guide the selection and refinement of KPIs and experiment metrics.
  • Maintain partnerships with other departments to ensure scalable setups.
  • Present findings to leadership and drive data-driven decision-making across the organization.
  • Evolve the experimentation strategy with advanced techniques.

 

Qualifications

We are looking for a strong analytical profile with curiosity for user behaviour and data patterns with a drive for excellence. Someone that holds themselves accountable and doesn’t shy away from responsibility. Given the nature of the role we feel it's important for you to have a certain level of experience with analytics or digital optimization (preferably in CRO) as well as a solid understanding of your own added value. We thrive in diverse teams and look for people that appreciate that as much as we do. We can give you a list of “must haves,” however that’s not how we view your candidacy. We do, of course, take into consideration how much experience you have with experimentation, optimization and analytics but ultimately, we look at the bigger picture. But to give you a bit of guidance as to what we feel is needed in this role, we’ll share our “nice to have” list with you:

  • Familiarity with A/B testing and analytics methods tools and tools.
  • Comfortable working with multiple data sets and drawing actionable conclusions.
  • Proactive mindset and desire to learn experimentation best practices.
  • Skilled communicator who can influence and align cross-functional stakeholders.
  • Proven ability to translate data into insights and clear business recommendations.
  • Experience running data-driven optimization programs in a DTC or e-commerce environment.
  • Deep expertise in digital analytics, hypothesis testing, (and experiment design).
  • Understanding of testing statistics.

 

Why join the team?

  • Be part of a the CXO team that’s shaping the experimentation culture and data-driven consumer-centric mindset for global DTC brands.
  • At CXO team we combine strategic thinking with hands-on delivery.
  • Work in a hybrid mode at the heart of central department – Global Sales in the IHQ and in Utrecht
  • Be in the middle point between the business, tech and insights teams.
  • Join the team that values collaboration, ownership and support.
  • Focus on data, insights, and measurable growth, with design and development support already in place.
  • Work with a robust modern optimization stack: FullStory, SiteSpect, and Airtable.
  • Strong ownership, and opportunities to grow within analytical expertise.

 

Additional Information

Your application at JDE Peet's If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

The future of work is hybrid, with both office and home playing an important role. At JDE Peet's, we value meeting colleagues in the office to unleash the possibilities of coffee and tea together and we enjoy our focus time when working from home. Join us and you will experience both. Because it’s amazing what happens over a cup of coffee.

Whether or not you are with us, two, four or thirty years, it doesn’t matter. We help you build your skillsets and potential career. We offer a solid and competitive base salary and ad additional benefits to the mix. To name a few: Learning and development budget, career development, Insurances, pension plans and a minimum of 25 + 12 ADV days of paid holidays (because we care and want to offer you a healthy work – life balance)

#unleashyourpossibility #acupofamazing #LI-Hybrid

 

Band : I / CT 9

Company Description

Who we are?

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. We’ve worked hard to build an open, collaborative environment where you can approach anyone and be heard.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea. We also believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way. No matter who you are, where you come from, how you live your life, or how you enjoy your coffee or tea, you can fulfil your ambitions and contribute to our success.

When you grow, we grow, and coffee & tea grows.

UNLEASH YOUR POSSIBILITY!

Find out more at https://careers-ihq.jdepeets.com/

 

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