Marketing Manager C&EE Single Serve

JOB PURPOSE

The Marketing Manager C&EE manages the relevant categories on a cluster (Central & Eastern Europe) level. The role is responsible for comprehensive portfolio deployment, range management, media planning, campaign translation and execution, artwork translation, local & global brands management and compiling and sharing key market insights. Responsibilities will be compliant with the Marketing Governance Model.

Marketing Manager C&EE is responsible for Total cluster results for relevant category and leads international marketing team.

ACCOUNTABILITIES

• Co-creates with the global category & brands teams category strategy and executes for the C&EE cluster
• Takes responsibility and shapes category P&L with special focus on Total Gross Profit level
• Cooperates with appliances partners & global teams (category, brand, partnerships)
• Monitors market, competitors and JDE performance and adjusts plans & activities accordingly
• Leads international team of professionals responsible for the given category
• Coordinates all activities within the scope of local launches of New Product Development or Product Adaptations across the C&EE cluster
• Oversees local range management across cluster markets to ensure consistent product availability
• Manages external communication activities (including social media) and maintains relationship with local media all in line with the communication and media strategy
• Translates the category strategy guidelines into local marketing campaign by managing local execution of advertisement and promotion activities.
• Is responsible for compiling local knowledge and key market insight and sharing this information with the central marketing organization for potential innovations and trends.
• For the development and control of marketing budget, including media campaign, promotions and other advertisements