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Shopper Marketing Lead

Sales Kaunas Full-time Lithuania

Job Description

As a Shopper Marketing Lead, you will be responsible for developing and executing shopper marketing strategies that accelerate category growth, strengthen customer partnerships, and deliver outstanding in-store execution. You will serve as a key link between Sales and Marketing, translating shopper insights into winning activation plans and commercial results.

Key Responsibilities

  • Develop and execute of shopper marketing strategies and annual activation plans across the Baltic markets.
  • Develop the set of Shopper Marketing activation materials in cooperation with Marketing and Sales teams.
  • Partner with Sales Field team and coordinate in-store POSM, activations and execution.
  • Partner closely with Sales teams creating customer-focused activation plans and ensure excellent execution with key retail partners.
  • Generate shopper, category and channel insights to support business decisions and unlock growth opportunities.
  • Manage trade investment budgets and monitor the effectiveness of marketing activities and promotional spend.
  • Monitor market trends, shopper behaviour, and competitor activities to identify new opportunities.
  • Evaluate campaign performance, track KPIs, and continuously optimise activities to maximise sales, revenue, and profitability.
  • Support the development of shopper marketing capabilities and best practices within the Baltic organisation.

Qualifications

For this role, we are looking for someone who combines strategic thinking with hands-on execution:

  • University degree in Marketing, Business, Economics, or a related field.
  • Experience in Shopper Marketing, Trade Marketing, Category Management, Revenue Growth Management, or Sales within FMCG.
  • Experience with Microsoft Excel, Power Point.
  • Fast learner with the ability to adapt and work in a dynamic environment.
  • Strong stakeholder management and relationship-building skills.
  • Good communication skills and ability to present complex information in a clear way.
  • Hands-on, can-do attitude: proactive, independent , and focused on finding solutions.

Additional Information

What We Offer

  • Opportunity to shape shopper marketing strategy across all Baltic markets.
  • A dynamic and collaborative international environment.
  • Career development opportunities within JDE Peet’s.
  • Gross monthly salary from 3100 EUR.
  • Anual bonus target 10%.
  • Hybrid work – possibility to work 3 days from the office and 2 days remotely.
  • Unlimited access to the best coffee, snacks and fruits at the office.

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.

Company Description

Who we are?

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart. 

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com.

What’s it like to work at JDE Peet’s?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!

Find out more at http://careers.jdepeets.com

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